Dating apps have been around us for almost a decade now and they aren’t leaving us anytime soon. Dating culture, however, is continuously expanding, and with this, the dating app market is expanding too. Yes, there are already well-established dating apps in the market but, there is always scope for fresh and new dating apps to capture the market and steal the show. So, if you are someone who’s looking forward to creating your own dating app this is the right place for you. So, let’s quickly get started.
How Do Dating Apps Work?
Before understanding how to build a dating app, let’s understand the basic functioning of dating apps. Almost all the dating apps are location-based. Usually, the dating apps are built on a two-process algorithm function. The first part is where users see their ‘Potential matches’ based on the real-time location. The main reason behind this algorithm is that it makes it a lot easier for both people to meet and connect easily in real-life. However, users can increase or decrease the range of their matches. Now, coming to the second algorithm, this one’s a little complicated and varies from app to app.
And, just like this, there are various other types of algorithms like categorizing people into similar groups based on their behavior analysis and so on. There is no ‘correct’ algorithm for dating apps as dealing with human preferences and emotions is not possible with anyone or even a set of algorithms.
Steps To Build a Dating App
- Competition Study
The market is flooded with dating apps from tinder to bumble. But, if you want your dating app to be the best amongst them and stand out, then it’s important for you to do proper R&D and analysis of your competitor’s. This will help you have a better understanding of your competitor’s reason for success and failures, which in turn can help you avoid the detours and make a successful dating app. Take a closer look at their features, and figure out what they are doing differently. All the apps are more or less the same, with minor differences. And these minor differences are what sets them apart. So, make sure to have a concrete idea.
- Know the matching algorithm
Most of the dating app builders believe that at the end of the day it’s the algorithm that brings people together. But that’s not the case all the time. A recent study revealed that 64% of people said that they look for a match based on common interests and 49% of people go for attractive looks. Many developers are now experimenting with artificial intelligence in dating apps.
- Top-notch Security
Without proper security, platforms like dating apps can easily become a playground for creeps and cheats. So, irrespective of the factor that the app is for IOS or Android, you need to ensure it is safe to use for all. You need to follow through with a proper safety checklist like user verification, number verification can also help in ensuring people about the credibility and legitimacy of the app.
- List of must-have features
To make a good dating app like Bumble or Tinder, it is important that you incorporate some features in your mobile application.
- Verification System
A verification system is undoubtedly the most important feature to have. If you want to build a good app where people actually come and engage then you have to make sure there are proper security and verification in place to avoid creeps or fraudsters. This not only makes the platform safe but also wins the trust of users.
- In-app Messaging
Having a dating app without a messaging feature is pointless. This feature helps users to connect with each other and plan dates and meet-ups and explore their potential relationships.
- Undoing swipe or like
Many times people mistakenly swipe left when they wanted to swipe right and vice-versa. It is better to give them a chance to undo their mistake. This will increase their chances of taking a shot on someone they would’ve missed out on in the first place.
- See the preference
For a lot of people not having or having the same preferences is a deal-breaker. So, it makes it a whole lot easier if users can see the basic preferences of other people to make an informed decision. Also, this might help them initiate a perfect ice-breaking conversation.
- Push Notifications
Got a new match? Show this on push notifications. It can be a little annoying at times but if done the right way, it can actually help in increasing user engagement along with app usage.
Making a dating app has its own set of responsibilities. Whether you choose to go for an IOS app development or an android app development the technology and tools to be used are important. You can have it all pre-decided or you can also hire a mobile app development company for your dating app project and then make the final decision on what best suits your needs and requirements.
The cost of building a dating app depends on a lot of factors like the features, platform being used, type of technology being deployed, and many more.
So, make a proper plan and set a budget, and accordingly, you can easily self-build if you have the right knowledge and skills or even outsource it to a good mobile app development company. And, voila! You’re all set to launch your own mobile dating app. And who knows maybe a lonely person is waiting to meet their perfect match on your dating app!