Web And App Development

The Strategic Use Of AI In Enhancing The Consumer Experience

The impact and role of artificial intelligence are incomparable and irreplaceable in recent times. The advancements in technology have entrusted the machines with the power to think and we, as consumers, could not have asked for better.

From helping us find the right product to assisting us through the purchase decision and resolving our grievances, various models of AI have constantly helped consumers to avoid the hassles and get done with their business in a jiffy.

As we step into a new decade of technology, let us have a look at some of the most creative ways in which Artificial Intelligence can be incorporated to improve the consumer experience and how an App Development Company can take tips from some of the best examples-

Form a personal connect

Users these days are flooded with loads of information. Amidst all this clutter, it is possible that the user might skip on your content or product or services. It is because of this reason that it becomes important to personalise the experience for the user and help them in the purchase decision.

With the help of state of the art artificial intelligence, it has become possible to create personalised recommendations for the users. Ever wondered how Netflix offers a ‘recommended for you’ and how it keeps people glued to the app? Well, it is all because of AI which allows Netflix to be the key player in the competition.

Ready customer support

AI offers something which is certainly beyond humans. It offers round the clock availability and prompt replies which is something that is essential for customer relationship management. For instance, if you have a food app and a customer places a query at midnight, a prompt reply on behalf of the app shall help the consumer and will also add to the dependability of the app.

Giving prompt replies to the questions of the customers is beyond the reach of staff members and it is exactly where AI swoops in.  Round the clock support and 24*7 help desk is something which shall allow the customer to continue business on the app without the slightest of the hassle. Moreover, it shall also inch the customer closer to the point of purchase. On the whole, a smart and strategic AI shall certainly raise the stakes for your startup!

Quit the queue

One thing that irritates the customers the most is the long queues. Whether you have an app or a store, having a clutter-free experience shall certainly allow you to establish yourself in the competition. As per predictions, by the year 2020, 85% of the relationships with customers will be managed in the absence of humans. This means that AIs have a huge chip on their shoulders in the coming decade.

Customers these days do not want to wait or be the ‘next’ in line. If you try and put them on hold for too long, you might have to lose them forever. A Web Development Company must understand the importance of AIs during the development stage to stay ahead of the adversaries. 

By Sandeep Chauhan

Sandeep Chauhan is a Software Developer at plancoders. He loves to build beautiful Mobile Apps, and Websites.

In the past, he has worked in companies like OpenText, Intel, CenturyLink, and Walmart Labs.

He is the founding CTO of Dealsite (prev WorkingGroupLink), GoPetie, and HRaspirin. Sandeep created the first version of (prev Docademic), and helped develop ScaleLab product.

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