Mobile apps are defining the current state of technology and also influencing the future course of events. Almost every product, service and company has an app dedicated to itself on play store. The advent of applications and their relevance has become so deep-rooted that most app development companies are thinking of ways to make the entire process of app development quicker, efficient and more accommodating.
As we step into a new decade, it would be interesting to get acquainted with some of the latest app trends that you, as a Mobile App Development Company can include in your post-it’s as the New Year resolution!
Making through the clutter with artificial intelligence
Artificial intelligence has been serving a purpose as part of several ventures. However, in terms of app development, the role of AI is much more than just reducing the technical hassles. With the help of artificial intelligence, businesses in the present times are able to extend their customer relationship policies and schemes.
The use of this technology has proved to be of great help for the app development companies for they ensure better customer support and prompt solution of the issues. Moreover, it can also help the company to create a database with the aid of which, the company can focus on marketing based on customer needs.
Chatbots are the latest example of AI that needs to be maneuverer well for the purpose of easy and swift compliance with customer needs. Chatbots can be the answer to the endless customer queries and the dilemma faced by the company in resolving them.
The sophistication of the payment gateways
Payment gateways are the smartest gift of technology which have added to the quantum of the online transactions. However, threats like phishing and malware hamper the success of these payment gateways. Therefore, as a company who strives for growth and success, you must learn about how to make use of these payment gateways for smooth and riskless transactions.
Mobile wallets are also the coming-of-age technology which must definitely be considered as part of the payment methods. An increasing number of apps are introducing their own wallets in which the customers can store money for present and future use.
Everyone wants to feel special. No one wants to be one among the many but wants to be one of a kind. It is exactly here that marketing services need to target the customer. Most app these days are interested in knowing the whereabouts of the customer which further helps them to personalise their services.
For instance, the giant pizza chain offering you special discounts in your city or keeping you updated about their new store launches in your area helps the customer to remember the product and maintain the top of the mind approach.
On the whole, the New Year shall bring in new opportunities for every Website Development Company. Stay tuned for the latest updates and trends in app development.