A Content Management System (CMS) is a software application or set of related programs that are used to create and manage digital content. It is said to be the backbone of your Digital Experience Delivery. No matter how great your content is, if your CMS can’t display and manage it right, the content will not have nearly half the impact it warrants.
Selecting an apt CMS for your business is a crucial and yet unnerving decision. It is important to recognise early on that the business development speed is not supposed to dictate your business moves. Make sure your content management solution (CMS) enables your teams to focus on implementing campaigns and strategies that increase web traffic instead of spending excessive amounts of time on managing the technology.
1. Know your needs – CMS selection and buying process should always be triggered fundamentally by as a strategic concern and not as an alternative to software issue. The replacement of a software is important only when you have empirically established what activities on your website have the greatest impact, i.e., personalization, email campaigns, chat, etc. Have a clear idea why and how the current tools are holding you back.
2. Lean on habitual patterns – the usage pattern describes every user’s interaction with your web product and content and helps marginalize a system that propels you to achieve a business objective. These patterns speak of requirements that define the most preferred product design and gives them greater meaning and context.
3. Delegate a team of stakeholders that is involved in CMS decision – Members with expertise on IT, Marketing and Sales all have important role in CMS deployment.
4. Deciding what CMS to use is one of the most crucial decisions you’ll have to make forthright. Your options will be
· On-premise solution
· Software as a Service (SaaS) solution, or
· Hosted solution
With an on-premise CMS, you will need to buy a license from the vendor and install the software on your own servers or your hosting provider’s servers. The CMS provider is only responsible for maintaining and updating the software; everything from installation to security, and infrastructure upgrades will be handled by you. Examples of this CMS solution are WordPress and Drupal.
A Software as a Service Solution (SaaS) CMS solution works like Google Docs or Gmail. There is nothing to install, update or maintain. The CMS provider takes care of all technical issues so you can focus on creating and managing content.You usually buy a subscription and pay on a monthly basis for your use of the CMS. There is normally no long-term contract or upfront costs before deployment. The Software is pre-built and you benefit from the ongoing enhancements and improvements made by the vendors. Examples of this CMS solution are Core dna and CrownPeak
Cloud Hosted CMS
With a cloud hosted solution, you will need to buy a license then install the software at a data center or web host where you will lease server space. This works just like an on-premise CMS, except that it is installed on third-party servers you don’t directly own.Typically, any on-premise solution can also be a hosted solution provided the web host meets the server requirements. Examples of hosted solutions are Hostway and WPEngine.