Every mobile app developer needs to devise and define strategies to create a market buzz and deliver a fertile ground of exposure for the mobile app to kick off once it is introduced in the market. Only when the app goes viral, can you see it stream the kind of money you intended for it bring. This is the reason why most mobile app developers hire Digital Marketing Companies to sharpen their sight on how to create a viral app.
The primary prerequisite is to determine whether your product fits well enough in the market. If you satisfy your target market with the quality service they seek out from your app, you are set to work on soaring a height in this zone. The most trouble-free way to get this done is to assess the number of Retained Active Users (RAU). This is the percentage of users who download your app and stay active on it. For every 1000 people who download your app today, 40–50% of them would uninstall the app immediately and over time other users will do the same as per statistics.Your goal is to flatten out the curve and keep at least 20% of the users active. Some of the very best apps have consistently maintained 40–50% retention.
The main goal of viral marketing is to make people share a piece of information with one another mimicking the spread of a virus – from person to person. Your app should do same.For this purpose, you should include social sharing functions within different levels or layers into the app. Once users achieve a certain milestone, prompt them to share it.
It is also good to do some user testing after the initial stages of app designing and coding. Knowing how a smaller population sample feels about your product, and how they respond to it, gives you an added benefit and frame of reference to refine your app.
In order to get more downloads and to go viral, you may also want to learn about Search Engine Optimisation (SEO) and App Store Optimization (ASO). To put it simply ASO is the process of optimizing apps to rank higher in the search results of app stores.Make sure you have a proper ASO.One could divide the ranking factors into 2 groups – Pre-Release ASO and Post-Release ASO. The better you make those factors, the greater the viral spread it will generate. For this, you will have to master keyword research, understand your competition, plan your site and accordingly optimise it.
Create a Viral Marketing Campaign. This may be done by promoting the app on websites, email marketing campaigns, social media platforms, by creating In-app and online ads and by developing a Public Relations Strategy. Many app developers also take to networking their app through influential bloggers for documenting what new your app brings to the context. Send brief layouts with a link to your app and make the request to write on it if liked. This would also give you feedback early on. You can coordinate their posts along the time of your app release and make the app better visible publicly with a little attentive effort.