More and more web development companies are investing money into mobile app development to take advantage of a surging demand ever since the smartphones have taken over a good part of living hours of every single individual. Mobile app development start ups are coming up by the day and the biggest challenge for a startup is creating an app that stands out from the rest.Some of the major challenges faced by app developers while planning, developing and marketing mobile apps are as under.
- Original and Innovative Idea
The target audience, market size and the price of the app are all secondary predicaments. The primary one being the “purpose” of the app. It is the credibility of the idea for the app that leads a direction to a successful, productive and a resourceful mobile app. App developers are under a nagging pressure to bring out their creative wit in being original and re-thinking the everyday routines in light of innovative solutions that feed the need of the public and are not easy to emulate, thus marginalizing on a market monopoly.
- Contesting a Crowded Market
In the larger scheme of things, the app developers face the struggle of having to seize the user appeal and to get an already over-informed user with a limited attention span to remain hooked to their idea. This also compels the app developer to find new methods that make their app impressive via beautiful visual, elaborate styles and wealthy formats. These graphics are meant to be inclusive further inside the app to re-produce user expertise.
- Managing Finances and Earning Revenues
Developing an app is an expensive affair as the cost of Web development can range depending on the nature of the app. How to get the money and manage the finances can be a problem for some developers. Finding the right investors to invest in an app idea includes taking out a loan, finding joint venture companies, or crowdfunding to make a start. However, the main challenge lies in managing funds effectively to get the most out of them and produce an app that provides a return on investment. Some apps find a way to generate revenue via advertising. Advertising corporations fund for the free app area units. It is one of the simplest ways to earn a couple bucks from the app because the advertisement corporations pay on every occasion once the ad gets displayed.
- Defining the Target Audience
The fourth major concern to tackle is to clearly define your target market. It is imperative to outline a definitive target market from the demonetization perspective. It sounds simpler than done as only defining the target market will not suffice; making sure that market is large enough to provide a revenue stream is a significant prerequisite as well.To do so, the company should monitor metrics such as installs and downloads, costs to acquire customers (CAC), average session lengths, average revenue per user (ARPU) etc. It means finding a pure analytics solution, and effectively managing this can be a real challenge
- Different Devices and Screen Size Compatibility
The principal challenge is to develop an app that can run fluidly across as many devices with as many screen sizes as possible. Responsive App Design gives screens more flexibility and thus can be adjusted to suit different screen sizes and various formats.