Building a business website, increases your company visibility and gives it credibility. A business website can be used to realize different marketing strategies to help your business grow. A good company website needs to stand out from the crowd. Here are 8 elements that will help you meet that goal:
A Clear and Professional Domain Name
Your domain should reflect your company’s brand name. It describes to your visitors you’re serious about your companyand makes you more trustworthy.Make sure that the tone of the site reflects the tone of your business and isn’t too sombre or informal. This tone should remain the same on each page of your website.
- Convenient Navigation
There should be an easily accessible toolbar that directs users to the most important pages.If you’ve got lots of content on your website such as a large inventory of products or lots of blog posts, it could be worth adding a search bar so that people can quickly find the information that they want. There are search bar plug-ins that can allow you to add this feature to your site if you’re using a website builder like WordPress.
- Responsive Design
A website that’s responsive is one that responds to the different screens on which it appears. As you switch from, say, a tablet to a smartphone, the site will change with you.Increasingly, people are browsing the web using smartphones and mobile devices, making it even more important that your site looks good and displays your content the way you want it displayed.
- Highlighting Your Company USP Creatively
Websites are accessible 24 hours a day, every day of the year and acts as an invaluable and always-available resource for information providing a dramatic boost in sales.Your unique selling point (USP) lets visitors know why they should stick around and do business with you, instead of clicking back to the search results. Be creative in emphasizing what makes you stand out from the competition.
- Contact Information
You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you.When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
- Web Security
Security is also paramount when owning a company website – both your security and potentially the security of your clients. Hackers are more commonly targeting company websites either to damage their reputation, steal private details or to redirect users for their own financial gain.Various plug-ins can help to make your website more secure – it’s worth researching into these. These include firewalls and visitor monitoring plug-ins.
- Search Engine Optimisation
Become familiar with the SEO basics to make it more accessible by search engine.Your website won’t do you as much good if no one can stumble upon it. Tactics such as keywords, backlinking may help to up your rankings.
- Customer Feedback
Your website content should focus on how you can benefit your customers, instead of how awesome you are.The best way to tell people how great your company is through someone else’s words. Show off your customer testimonials and be willing to learn more about what’s working and what isn’t on your website by having a feedback form for visitors.