Web And App Development

How Helpful is Competitive Intelligence For Your Business?

To keep the business on top, knowing about the competitors and their product is very important. If you know about the on-going competition, you can make well-informed decisions for the business to boost up the growth and attract new customers.  In all this, Competitive Intelligence can help your business.

For any business organization, Competitive Intelligence is indeed valuable  and it can help the business in the following ways: 

  • Make Smarter Decisions 

Competitive Intelligence helps you to make well-informed decisions for the business and that leads to the growth of the business by attracting more customers. 

  • Avoid Costly Mistakes 

If you are planning to make a new business investment, or introduce a new product or change suppliers, Competitive Intelligence can help you to assess the risk factors associated with the decision, so you can avoid making the wrong decision that may cause loss to your business. 

  • Discover the Unmet Customer Needs

 The CI team can help you to discover what your customers want. You can know about what customers say online and this will help you to discover the unmet requirements of your customers. So, identify the needs, work on the come with the best product and services to meet all the requirements of your customers. 

  • Anticipate Your Competitor’s Moves 

Competitive Intelligence can help you to know about your competitor’s agenda and their ability to gain success. You will also get to know about the competitor’s partner, supplier, and customers to check where your business is going, so you can come up with the best strategy to expand your business. 

  • Avoid Nasty Surprises 

 Good competitive intelligence will help you to stay pro-active all the time.  When you are continuously monitoring what is going on in your business, you will not be surprised by the changes in the business regulations, competitors’ innovations, supplier disruption and so on. 

  • Predict the Upcoming Changes

Any change in the material distribution, business production and the other business-related significant factors have a direct impact on your business and cost associated with it. Competitive Intelligence can help you with a way you need to follow for doing the business and also share the right path to lead your field. 

  • Improve the Business 

By Benchmarking your business processes and procedure, you can efficiently improve the quality and efficiency of your business. All is possible just because of competitive intelligence. 

  • Use Emergency technologies 

 Competitors always use emerging technologies to gain competitive benefits for their business. With Competitive Intelligence, you can head up on the latest technologies, processes and the product for the business growth and cost-saving benefits. 

Competitive Intelligence can really help to understand the different requirements of customers, analyse the risk factor and come with the best idea for the growth of the business. So, let the CI help your business and touch the new heights of success. 

By Sandeep Chauhan

Sandeep Chauhan is a Software Developer at plancoders. He loves to build beautiful Mobile Apps, and Websites.

In the past, he has worked in companies like OpenText, Intel, CenturyLink, and Walmart Labs.

He is the founding CTO of Dealsite (prev WorkingGroupLink), GoPetie, and HRaspirin. Sandeep created the first version of (prev Docademic), and helped develop ScaleLab product.

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