- Focus on your target audience
It takes a lot of work to provide the kind of seamless mobile banking experiences that consumers want. Retail banking consumers now prefer using their mobile devices more than any other bank interaction, which makes a mobile app a primary component of overall customer satisfaction. Mobile banking users engage with their devices with specific needs in mind. Their digital experience needs to be personalized, efficient, and enjoyable to keep them engaged. Mobile and online user experience design focuses on providing solutions to immediate needs with the least amount of friction … improving satisfaction, sales, and revenue.
- Enable decision making for customers
With consumers expressing interest in opening loan accounts and checking accounts online, you do not want a poor UX to be the reason revenue opportunities are left on the table or customers leave for a competitor. That is where UX design comes into play. It is not just about the color of your app or the flow of your website; it is about everything that encompasses a user experience. It requires extensive research, testing, and validation – data that can help you make informed decisions and empower your bank or credit union to provide a positive UX that spans both digital and physical.
- Easy Login
Biometric logins such as fingerprint, face, or voice can facilitate a client’s access to their account. Some banks give the user the ability to customize their application experience to their needs making each visit one that addresses their specific needs.
- Features for personalization and transaction history search
Most banking apps default to filtering transaction history by date. Giving the user the ability to search their account is one more way to facilitate finding that specific transaction they have in mind.
- Offering chatbot recommendations
Your customer signs into a banking app that includes a virtual assistant (or chatbot). The customer’s account history, such as when they pay for bills or other items, would be securely and anonymously analyzed to provide contextual information for the chatbot. This chatbot, with an intelligent backend and some natural language processing, could then make personalized recommendations. If that consumer made a large purchase on a debit card that is going to result in a checking account overdraft, the chatbot could recommend transferring money from savings to avoid the bounce.
- Use data to inform your design
Data impacts design, design drives conversions, and conversions result in revenue. With this as the foundation, as a Web Designing Company, we ground our design-based decisions in data. As a company that believes in exemplifying what a positive user experience should look like, you must also encourage frequent consumer engagement. Your organization has ample opportunities to make design decisions that are backed by data. From identifying the capabilities your customers might want to help them to make decisions, the data you have can provide the experience they want (and expect) from companies today. By simplifying the consumer’s daily financial life, these data-backed design decisions can also help your organisation achieve its sales, satisfaction, loyalty, and revenue goals.
Sandeep Chauhan | Software Development 